3 syllables: Lu, cra, tive. Stress on Lu.
LOO-kruh-tiv
/ˈlukɹətɪv/
Lucrative is pronounced LOO-kruh-tiv (/ˈlukɹətɪv/). It has three syllables (Lu-cra-tive), with the stress on "Lu". Lucrative is an adjective describing something that yields a high profit or financial gain. It implies that an enterprise or venture is likely to be profitable, sometimes at the expense of other considerations. The term carries a neutral to positive connotation in business contexts, highlighting profitability as a key attribute.
adjectiveLucrative is an adjective describing something that yields a high profit or financial gain. It implies that an enterprise or venture is likely to be profitable, sometimes at the expense of other considerations. The term carries a neutral to positive connotation in business contexts, highlighting profitability as a key attribute.
"The startup secured a lucrative contract with a major retailer."
"Investors pursued a lucrative opportunity in the digital marketplace."
"She found a lucrative side business selling vintage electronics."
Pronounce it as /ˈluː.krə.tɪv/. The primary stress is on the first syllable LU-, with a clear long U sound. The middle syllable is a schwa /ə/, and the final is /tɪv/. Keep the lips rounded for /uː/ and avoid misplacing the /r/; in US/UK/AU, the rhotic r occurs before the vowel only in rhotic accents, but in this word the rhoticity is subtle because /r/ follows the stressed syllable. Audio references: YouGlish or Cambridge audio provide standard US/UK pronunciations.
Common errors: 1) Misplacing stress, saying /ˈlu.krʊˌveɪ/ or /ˈluː.kra.tɪv/ with incorrect vowel in the second syllable. Correction: keep /ˈluː/ on the first syllable and use a reduced /ə/ in the second: /ˈluː.krə.tɪv/. 2) Mispronouncing the final vowel as /eɪ/ or /iː/ instead of /ɪv/, leading to /ˈluː.krəˌteɪ/; correction: end with /tɪv/. 3) Erroneously pronouncing /r/ as bunched or silent; correction: in rhotic accents, the /r/ after the stressed syllable is not pronounced as part of the first syllable but can influence the following vowel; keep /rə/ as schwa+r.
US: /ˈluː.krə.tɪv/ with rhoticity affecting the /r/ in nearby syllables and a clear /ɪ/ in the last syllable. UK: /ˈluː.krə.tɪv/ similar to US but with non-rhotic tendency; the /r/ is not pronounced unless followed by a vowel, so the middle syllable remains /ə/. AU: /ˈlʊː.krə.tɪv/ or /ˈluː.kɹə.tɪv/, lengthened vowel in the first syllable and more rounded /ɹ/ consonant, akin to UK; Australians may have a slightly higher vowel in the first syllable and a smoother /ɹ/.
Difficulty arises from the three-syllable structure with a stressed first syllable, requiring precise /ˈluː/ onset, followed by a weak /rə/ middle and a final /tɪv/. The sequence /kr/ blends quickly between syllables, so assimilation can occur, making the /r/ and /k/ sounds tricky. The mid vowel /ə/ can reduce excessively in casual speech, obscuring syllable boundaries. Paying attention to the transition from /luː/ to /krə/ helps stabilize rhythm.
A unique point: do not substitute the second syllable with /kræ/ or /kri/. The correct cluster is /krə/ with a schwa, not a full vowel. Some learners anticipate /luː-ɡri-/ in an overgeneralized way; instead practice the natural /ˈluː.krə.tɪv/ by isolating the /kr/ transition and using a light, quick schwa before the final /tɪv/.
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Lucrative comes from the Latin lucrativus, meaning profitable or yielding gain, from lucrum 'profit, gain' (related to lucre). The root lucr- traces to Latin lucrum, and the suffix -ivus/ -ativus indicates a tendency or capability. In Medieval Latin, lucrativus appeared in legal and economic texts to describe incomes and profits. By the 16th century, English absorbed lucrative through French influence, aligning with terms like lucrative business, lucrative trade. The word evolved from a general sense of profit to a more evaluative descriptor in finance and commerce, often implying favorable financial outcomes. Today, lucrative is commonly used to characterize opportunities, contracts, or ventures that promise substantial monetary return, sometimes with caveats about risk or ethics.
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💡 These words have similar meanings to "Lucrative" and can often be used interchangeably.
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Words that rhyme with "Lucrative"
-ive sounds
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