YOO-fuh-miz-uhm
/ˈjufəˌmɪzəm/
Euphemism is pronounced YOO-fuh-miz-uhm (/ˈjufəˌmɪzəm/). As a noun, a mild or indirect word or expression used to replace a harsher or more direct term, especially in sensitive situations. It usually disguises or softens the impact of the associated concept and is chosen to maintain politeness or avoid offense in conversation or writing.
nounA mild or indirect word or expression used to replace a harsher or more direct term, especially in sensitive situations. It usually disguises or softens the impact of the associated concept and is chosen to maintain politeness or avoid offense in conversation or writing.
"The company used a 'downsizing' euphemism to describe layoffs."
"Calling a failure a 'setback' is a euphemism that softens criticism."
"Politicians often rely on euphemisms to avoid revealing uncomfortable truths."
Pronounce as /juːˈfɛmɪz(ə)m/ in US/UK, with the main stress on the second syllable after the initial 'yu'. Break it into syllables: eu–phe–mism, but said together as /juːˈfɛmɪz(ə)m/. The first vowel is a long /uː/ sound, the 'phe' part sounds like /fɛm/, and the 'ism' ends with a schwa-like /ə/ before the final /m/. Think: yoo-FEM-iz-əm. Audio reference: listen for the /juː/ onset and the stressed /fɛm/ syllable.
Common errors: (1) Misplacing stress, saying /juːˈfiːmɪz/ with heavy /iː/ instead of /ɛm/; (2) Dropping the /j/ or making it a hard /dʒ/; (3) Not reducing the final /əm/ to a quick schwa + m. Correction: keep the second syllable clearly /fɛm/ with a short /e/ as in 'bet', then finish with a relaxed /ɪz(ə)m/ or /ɪzəm/ depending on rhythm. Practice by isolating the /fɛm/ chunk and then gliding into /ɪz(ə)m/.
US tends to use /juːˈfɛmɪz(ə)m/ with rhotic influence in connected speech; UK typically /juːˈfɛmɪz(ə)m/ with non-rhoticity affecting the syllable linking; AU mirrors UK but can show vowel narrowing in /æ/ vs /e/. The key is the /ɛm/ vs /eː/ quality and the optional /ə/ in the final morpheme; listen to native speakers and adjust the final /ɪz(ə)m/ to a softer /əzəm/ in rapid speech.
The difficulty lies in the combination of an initial /juː/ with the mid-front /ɛm/ vowel and the optional schwa in the final syllable. The cluster /f/ followed by /ɛm/ requires precise lip rounding and jaw position, while the trailing /z(ə)m/ can reduce to a soft /zəm/ in fast speech. Also, the length of the second syllable depends on speech rate, so learners may over- or under-articulate the /ɛm/ or the final /m/. Practice the transition from /f/ to /ɛm/ and then to /z/.
The combination of a long initial /juː/ and a mid /ɛm/ pitch, followed by a voiced /z/ before a trailing /(ə)m/ can cause learners to compress or elongate segments. Unique point: the second syllable is the core stressed beat, not the first, which can lead to mis-stressing. Also, the liquid-ish /j/ consonant onset interacts with the vowel, so beginners often mishear it as /juːˈfiː/ or drop the /j/ altogether. Focus on the /ɛm/ onset and the soft /ə/ before final /m/.
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Euphemism comes from the Greek words eu- (good, well) and meaning of phemi- (to speak). The term entered English in the 16th century, initially referring to a “good speech” used to avoid harsh or blasphemous language. Its usage expanded through philosophy and rhetoric, aligning with the practice of choosing milder words in social interaction, diplomacy, and religion. Early forms tended to emphasize religious or polite discourse, with Latin and Greek sources shaping ideas about tact and decorum. Over time, euphemisms broadened to cover secular and everyday contexts, from social taboos to corporate messaging. By the modern era, euphemism has become a neutral descriptor of any softened expression, even when that softening is strategic rather than genuine politeness. First known uses in English literature appear in discussions of rhetoric and moral philosophy, reflecting evolve in social expectations around politeness and truth-telling.
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Words that rhyme with "Euphemism"
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