3 syllables: Em, bra, er. Stress on bra.
em-BRAY-ur
/ɛmˈbreɪɚ/
Embraer is pronounced em-BRAY-ur (/ɛmˈbreɪɚ/). It has three syllables (Em-bra-er), with the stress on "bra". Embraer is a Brazilian aerospace company known for designing and manufacturing commercial, military, executive, and agricultural aircraft. The name is used as a proper noun and brand identifier, pronounced with two syllables in common usage, and carries corporate and technical connotations. Pronunciation emphasizes the initial “Em-” and the secondary emphasis on the “-braer” portion, reflecting its Portuguese roots and international branding.
nounEmbraer is a Brazilian aerospace company known for designing and manufacturing commercial, military, executive, and agricultural aircraft. The name is used as a proper noun and brand identifier, pronounced with two syllables in common usage, and carries corporate and technical connotations. Pronunciation emphasizes the initial “Em-” and the secondary emphasis on the “-braer” portion, reflecting its Portuguese roots and international branding.
"Embraer released a new regional jet this year that competes with larger manufacturers."
"The Embraer E-Jet series is widely used by airlines around the world."
"Industry analysts discussed Embraer’s strategy in North America at the airshow."
Embraer is pronounced ehm-BRAY-er, with the primary stress on the second syllable. IPA: US/UK/AU: ɛmˈbreɪər. Start with a short, crisp ‘eh’ followed by a clear ‘BRAY’ as in ‘bray,’ then a light, quick ‘-er’ ending. You’ll hear the second syllable carry the emphasis in most English contexts; the final syllable is unstressed. Audio reference: consult Pronounce or a standard dictionary pronunciation audio.
Common mistakes include misplacing the stress (putting emphasis on the first syllable em-), mispronouncing the middle vowel as a simple /e/ instead of /eɪ/ in BRAY, and lengthening the final -er too much in non-rhotic accents. Correct by emphasizing the second syllable with /ˈbreɪ/, keeping the first syllable short, and making the final /ər/ lighter and quicker, especially in US and UK pronunciations.
Across accents, the initial /ɛm/ remains close, but the second syllable bears varying vowel quality: US/UK generally render the middle as /breɪ/ (BRAY). Non-rhotic UK may slightly reduce the final /ə/ to a schwa and soften the ending. Australian English echoes /breɪə/ with a slightly longer final vowel and a quick, clipped /ər/; keep the /r/ less pronounced in non-rhotic contexts, if applicable.
The difficulty lies in the diphthong /eɪ/ in the middle and the rapid, light final /ər/ in many accents. Learners often misplace stress, turning it into em-BRAY-er or em-BRER-yer, and may pronounce the final syllable with a full vowel. Focus on the two-syllable rhythm, keep the middle vowel as a true /eɪ/ with an audible rise, and shorten the final segment to a barely voiced schwa + r.
The name’s Brazilian origin and brand status influence pronunciation expectations; many speakers anglicize the final vowel while keeping the middle /eɪ/ as a prominent diphthong. The unique aspect is the two-syllable brand rhythm with secondary consonant cluster /br/ in the middle. Also, English speakers often place primary stress on the second syllable, which is distinctive for this name.
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Embraer derives from the founder’s surname, Embraer S.A., established in 1969 in Brazil. The company’s name is a portmanteau built from the initials of the Brazilian aviation authority and leadership, but the most consistent explanation centers on the surname of the founder, engineered into a brand. The term itself entered international business discourse as a corporate name rather than a common noun, with the first widely reported use aligning with the company’s founding and subsequent product launches. Over time, Embraer evolved from a government-backed aerospace program into a multinational private corporation, expanding into regional jets, business jets, and defense platforms. The pronunciation retains a Portuguese phonetic flavor even as it is marketed globally, often anglicized in stress patterns. The name became endurance-laden through branding, with the company’s marketing materials stylizing Embraer as a seamless, recognizable entity in aviation. First known use reflects corporate naming conventions rather than a generic word in dictionaries, marking Embraer as a proper noun tied to Brazil’s aviation history.
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💡 These words have similar meanings to "Embraer" and can often be used interchangeably.
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Words that rhyme with "Embraer"
-rer sounds
-ror sounds
Practice with these rhyming pairs to improve your pronunciation consistency:
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