Campari is a bitter Italian liqueur, typically served as an apéritif. It has a bright red color and a distinctive, aromatic flavor profile that blends bitter orange, herbs, and botanicals. In conversations, it often appears in cocktail contexts or when discussing Italian brands and aperitivo culture.
"I ordered a Campari spritz at the bar to start the evening."
"The Campari bottle on the shelf says it’s an iconic Italian aperitif."
"We sampled Campari cocktails during our cocktail-masterclass."
"She explained how Campari is used in classic drinks like the Negroni."
Campari originated in Italy in 1860, created by Gaspare Campari in Novara, whose surname became the brand. The name Campari is derived from its founder’s surname, which itself traces to Italian roots. The liqueur’s development combined bitter orange, herbs, and exotic botanicals to achieve its characteristic ruby color and intense, balanced flavor. Over the decades, Campari expanded from a regional favorite to a global symbol of the aperitivo tradition, influencing cocktails like the Negroni and the Campari Spritz. The term Campari entered English-language media and bar culture in the late 19th and early 20th centuries, becoming synonymous with Italian aperitif influence. Its branding has consistently highlighted Italian craftsmanship and a modern, cosmopolitan lifestyle.
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Words that rhyme with "Campari"
-rry sounds
-ary sounds
Practice with these rhyming pairs to improve your pronunciation consistency:
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Campari is pronounced ca-mpa-ri with the primary stress on the second syllable: /ˌkæmˈpɑːri/ (US) or /ˌkæmpəˈriː/ (UK/AU). Start with a short ‘ka’ as in ‘cat,’ then emphasize the second syllable ‘PAR’ with an open back vowel, and end with a light ‘ee’ or /iː/. Audio resources like Pronounce or YouGlish can reinforce the rhythm and stress pattern.
Common errors include flattening the second syllable’s stress or turning the final -ri into a short ‘ri’ rather than ‘ree.’ Tip: place strongest emphasis on the second syllable: cam-PAR-i, with an open back vowel in /ɑː/ for many accents and a trailing /iː/ in UK/AU varieties. Another mistake is mispronouncing the initial /k/ as a softer /g/ or over-aspirating the /m/.
In US English, Campari is /ˌkæmˈpɑːri/ with a stressed second syllable and a broad /ɑː/ in /pɑː/. UK/AU tend to preserve /ˈkæmpəˈriː/ with a longer final vowel /iː/ and a less pronounced rhoticity. Non-rhotic accents may reduce r-coloring before the end, while rhotic accents retain clearer /riː/. The r is more velar in American and more alveolar in British variants.
The difficulty comes from the two stressed beats and the final -ri syllable, which in many languages is unstressed or reduced. English speakers often misplace the main stress or shorten the final /ri/ to /ri/ or /riː/ inconsistently. The /ɑː/ in the second syllable can be challenging for non-native speakers who don’t have a similar back vowel in their native language. Focus on holding the /ɑː/ and finishing with a crisp /riː/.
Campari’s name is pronounced with a clearly articulated second syllable; you’ll hear a strong /p/ that’s not aspirated as heavily as in some English words, followed by a bright /riː/ in UK/AU. Note the influence of Italian phonology: the ‘ri’ is not a rolling or trilled sound, but a clean, light ‘ree’ ending. Practicing with native audio helps you lock the retentive rhythm and salt-and-pepper balance of the word’s consonants.
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