2 syllables: bro, chures. Stress on chures.
broh-SHUURZ
/bɹoʊˈʃʊɹz/
brochures is pronounced broh-SHUURZ (/bɹoʊˈʃʊɹz/). It has two syllables (bro-chures), with the stress on "chures". Brochures are small printed booklets or folded sheets that advertise products, services, or events. They convey concise information and visuals to inform and persuade readers. In professional contexts, brochures are designed for portability and quick comprehension, often used at trade shows, offices, and mailing campaigns.
Brochures are small printed booklets or folded sheets that advertise products, services, or events. They convey concise information and visuals to inform and persuade readers. In professional contexts, brochures are designed for portability and quick comprehension, often used at trade shows, offices, and mailing campaigns.
"The hotel handed out colorful brochures detailing local attractions."
"We updated the brochures to reflect our new pricing and services."
"During the conference, attendees picked up brochures from the registration desk."
Pronounce as /ˈbroʊ.ʃərz/ in US English or /ˈbrəʊ.tʃəz/ in UK/Australian English. The first syllable carries primary stress; the second syllable reduces to a schwa in many dialects, with the -s final sounding as a voiced z. Mouth positions: start with a rounded /oʊ/ in the first syllable, then a voiceless /tʃ/ transition for the 'ch' before a relaxed /ər/ or /əz/ ending. Listen for a smooth blend between /broʊ/ and /ʃərz/ in US, or /brəʊ.tʃəz/ in UK/AU.
Common errors: pronouncing as /ˈbrɒtʃərz/ or misplacing stress on the second syllable, and pronouncing the 'ch' as a hard /t/ or /s/ instead of /tʃ/. Correction: keep primary stress on the first syllable /ˈbroʊ/ (US) or /ˈbrəʊ/ (UK/AU), articulate the 'ch' as /tʃ/ as in 'church,' and ensure the final is a voiced /z/ or /ɪz/ depending on dialect. Practice with minimal pairs like /broʊ/ vs /bro/ and /tʃ/ clarity.
US speakers typically say /ˈbroʊ.ʃərz/ with a clear /oʊ/ diphthong and pronounced /ɹ/ in rhotic contexts. UK/AU accents favor /ˈbrəʊ.tʃəz/ or /ˈbrəʊ.ʃəz/ with a shorter /əʊ/ in some non-rhotic varieties; some Australian speakers align with US rhoticity but often reduce the /ər/ to /ə/ or /əz/. The final /z/ is voiced in most accents but can be devoiced in careful UK speech. Pay attention to rhoticity and vowel quality differences.
Key challenges: blending /broʊ/ with /ʃər/ or /tʃəz/ can be tricky due to the /r/ following the vowel and the /ʃ/ plus /ər/ sequence. The plural ending /z/ adds voicing nuance after an sibilant. To master, practice the transition from /oʊ/ to /ʃ/ with a quick vowel switch and ensure the /r/ is light in non-rhotic accents. Use slow, exaggerated mouth movements at first, then speed up while maintaining clarity.
There is a notable vowel-consonant cluster in the middle: /roʊ/ vs /rəʊ/ plus /tʃ/ before the /əz/. Ensure you do not merge /bro/ with /brə/ in a way that weakens the second syllable; keep the /tʃ/ clear and avoid turning it into /ʃ/ or /t/. The final /z/ should be voiced; in careful speech, ensure it doesn’t become a /s/ by de-voicing after sibilant clusters.
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The word brochures derives from the French word brochure, from broche, meaning “a small piece of writing” or “slip,” which itself comes from old French broche meaning “a pin, needle.” The English adoption solidified in the 18th and 19th centuries as printers and merchants began distributing folded leaflets and pamphlets to advertise goods and services. The term broadened to denote a small, informative publication, typically with images and concise copy. Over time, brochures evolved from simple handouts to professionally designed marketing literature, often produced in multiple folds and formats. The plural form brochures emerged as a natural extension of brochure, used interchangeably with pamphlets and leaflets in marketing contexts. First known uses appear in English print from the late 18th to early 19th centuries, paralleling the growth of printing and commerce in Europe and North America. The semantic shift reflects advertising practices, with brochures representing a tangible, portable medium for persuasive messaging rather than a narrative or scholarly pamphlet. The modern sense centers on compact, multi-panel marketing collateral intended to inform quickly while persuading potential customers.
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Words that rhyme with "brochures"
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