Lidl is a European discount supermarket chain founded in Germany. As a proper noun, it refers to the brand and its stores; in speech it’s pronounced quickly and with a two-syllable rhythm, typically starting with an /l/ sound and ending with a darkened /l/ or final /l/ depending on speaker. The term is widely used as a brand name rather than a common noun, and it often appears in news, shopping contexts, and discussions of European retail.
Full pronunciation guide
