Helvetica is a widely used sans‑serif typeface name, originally designed in 1957 by Max Miedinger with Eduard Hoffmann. In everyday use it refers to the font family itself, not a general term, and is pronounced as a proper noun with stress on the second syllable. The word has become a brand-like label in design circles and typography contexts, often invoked in discussions of modernist typography and digital interfaces.
Full pronunciation guide
