Marketing & Sales

Renewal is the process of making something new again or restoring it to a former condition. In law and business contexts it refers to extending or reactivating a term, contract, or license. It conveys rejuvenation, reconstitution, or a fresh start after expiration or decline, often implying ongoing persistence rather than dramatic change.

Reputation is the widespread belief or opinion about someone or something, formed over time from past actions and performances. It encompasses how others perceive trustworthiness, competence, and character, often influencing decisions and social standing. The term emphasizes collective judgment rather than any single instance of behavior.

Retargeting refers to the practice of directing advertising or content to users who have previously engaged with a brand or viewed related products, often by tracking their online behavior. It involves displaying tailored messages to re-engage those users, usually across websites or social media, to improve conversion rates. The term blends 're-' (again) with 'targeting' (aimed messaging).

Retention refers to the act or capacity to keep something in memory or possession. In organizational terms it also means the percentage of customers who continue to use a product or service. The term often appears in contexts like education, marketing, and data retention policies, emphasizing lasting presence or continued use over time.

Revenue is the income generated from selling goods or services, especially before expenses are deducted. In business and economics, it refers to the top-line figure reported on financial statements, representing the total earned before costs are subtracted. It is distinct from profit, which is revenue minus expenses. The word is commonly used in finance, accounting, and corporate reporting.

Segment (noun): a part or section of something that can be separated or divided. In linguistics, it refers to the smallest unit of sound in speech that can distinguish meaning. The term also applies to anatomy, biology, and project planning to describe a distinct division or portion.

Segmentation refers to the process of dividing a larger whole into its component parts, often for analysis, categorization, or communication. In linguistics, it concerns identifying boundaries between discourse units, words, or phonemes. In psychology and data science, segmentation denotes dividing continuous streams into discrete segments for interpretation or processing.

Storytelling refers to the act or craft of conveying events, ideas, or narratives through organized, expressive speech or writing, often to entertain, inform, or persuade an audience. It involves structuring plots, characters, and details to engage listeners or readers, with attention to tone, pacing, and imagery. In practice, storytelling blends memory, diction, and performance to evoke meaning and emotion.

Strategy is a planned, coordinated set of actions designed to achieve specific goals, typically in competition, business, or gameplay. It entails selecting objectives, allocating resources, and sequencing moves to maximize long-term advantage. Effective strategy blends analysis, foresight, and adaptable execution rather than relying on chance or improvised decisions.

Target (noun): a goal or objective aimed for in planning or action. It can also denote a mark or objective in various contexts, including marketing, military, or research. The term emphasizes a specific endpoint to aim for, often with measurable criteria for success. Contexts range from general goals to performance benchmarks in professional tasks.

Targeting refers to the act of directing attention, resources, or actions toward a specific person, group, object, or outcome. It often implies precision and intention, such as focusing marketing efforts on a chosen segment or aiming a weapon or sensor toward a location. In linguistics or computing contexts, it can denote specifying a target for analysis or action. The term carries nuance of deliberate selection and focus.

Telemetry is the science and technology of recording, transmitting, and analyzing measurements from a distance. It typically involves sensors, data channels, and telemetry systems that convey real-time or stored information for monitoring and control purposes across remote locations.

A brief evaluation or assessment, often formal, designed to measure knowledge, ability, or performance. It can be a single exercise or a structured test with questions, tasks, or problems. In everyday use, it also means to try or try out something to see how well it works. The term spans education, psychology, and quality assurance contexts.

Touchpoint refers to a moment of contact or interaction with a product, service, or brand where a customer’s experience is formed or influenced. It also denotes a point of interaction in a process or system used to measure engagement or feedback. In business contexts, touchpoints are critical for guiding customer journeys and improving experience design.

Upsell is a verb meaning to persuade a customer to purchase a more expensive item or add-ons beyond the initial choice. It can also function as a noun referring to the act of encouraging higher-priced purchases. The term is common in sales, marketing, and retail contexts and emphasizes increasing order value through strategic recommendations.

Value as a noun refers to the importance, worth, or usefulness of something, often assessed by its benefits, costs, and desirability. It also denotes the numerical amount represented by a symbol or variable. In everyday use, it balances abstract significance with practical worth, guiding decisions and evaluations across contexts.

Viral (noun): a piece of information, a video, or a story that spreads rapidly on social media or the web, often through shares and recommendations. It denotes content with high engagement and quick, widespread reach. The term is used to describe phenomena that gain popularity exponentially, sometimes regardless of quality or accuracy.