Entrepreneurship

Positioning refers to the act or process of placing something or oneself in a particular place or relative position. In business and strategy, it denotes how a product, service, or brand is perceived within a market. The term often implies deliberate planning to optimize visibility, relevance, and competitive differentiation.

Pricing refers to the process or result of determining and assigning a monetary value to goods or services. It encompasses strategies, methods, and considerations used to set prices, respond to market conditions, and optimize revenue. In practice, pricing decisions weigh cost, value perception, competition, and demand, and can influence buyer behavior and profitability.

Productivity refers to the rate at which outputs are produced in relation to inputs, typically measured over time. It captures efficiency and effectiveness in converting resources into valuable results. In everyday use, it often relates to work performance, output quality, and the optimization of processes. It can apply to individuals, teams, or entire organizations across various contexts.

Property refers to something owned or a characteristic or quality of something. In law, it denotes belonging or rights to use, possess, or dispose of assets. More broadly, it can describe a feature or attribute of an object. The term spans physical real estate, intellectual property, and personal possessions, and is often discussed in legal, economic, and everyday contexts.

Prototype refers to the original model on which later versions are developed or tested. It can also describe a preliminary or test version of a product or concept. The term implies an early, often rough form used to validate ideas before full-scale production or refinement.

Prototyping is the process of creating an early, working model of a product to test ideas, functionality, and design before full-scale development. It emphasizes iterative refinement, user feedback, and risk reduction by proving concepts with tangible representations. The term spans hardware and software contexts and is central to agile and design-thinking workflows.

Regulation refers to the act or process of governing or controlling conduct or activity, typically through rules or directives established by authority. It can also denote a rule or directive itself. In context, it often describes legal, administrative, or policy frameworks designed to maintain standards, safety, or market order. The term emphasizes systematic oversight rather than ad hoc management.

Reseller is someone or a business that buys goods (often at a discount) and sells them to end users or retailers, typically without substantial alteration. The term emphasizes the commercial act of acquiring and distributing products rather than manufacturing them. In practice, a reseller may operate through channels like marketplaces, wholesale platforms, or direct-to-customer sales, often competing on price or availability.

Retention refers to the act or capacity to keep something in memory or possession. In organizational terms it also means the percentage of customers who continue to use a product or service. The term often appears in contexts like education, marketing, and data retention policies, emphasizing lasting presence or continued use over time.

Risk management refers to the systematic process of identifying, assessing, and mitigating potential threats to an organization, project, or individual. It involves evaluating likelihood and impact, prioritizing actions, and implementing controls to reduce negative outcomes. The term combines concepts of uncertainty handling and strategic planning to protect assets and achieve objectives.

A roadmap is a strategic plan outlining goals and the steps or milestones needed to achieve them, typically presented as a visual or document. It communicates a sequence of actions, timelines, and responsible parties to guide long‑term projects or initiatives. In everyday use, it can also metaphorically describe a plan for personal development or organizational change.

Runway refers to a strip of ground or pavement used for takeoff and landing of aircraft, or, in fashion contexts, an elevated platform used for displaying clothing. The term can also denote a path or route used for progression toward a goal. It is pronounced with two syllables and a crisp final /eɪ/ vowel, often featured in connected speech. Primary stress is on the first syllable: RUN-way.

Scalability refers to the capacity of a system, process, or organization to handle increasing amounts of work or to be readily enlarged to accommodate growth. It describes how effectively something can expand its capacity without compromising performance, reliability, or cost-efficiency. In tech and business, scalability is a key criterion for long-term viability and adaptability.

Scalable describes something capable of being scaled or expanded in size or scope, often referring to systems, models, or architectures that can grow efficiently without a loss of performance. It implies flexible capacity with manageable growth, typically in technical or business contexts. The term underscores adaptability and modularity in design, permitting gradual increases in output or complexity while maintaining effectiveness.

Segmentation refers to the process of dividing a larger whole into its component parts, often for analysis, categorization, or communication. In linguistics, it concerns identifying boundaries between discourse units, words, or phonemes. In psychology and data science, segmentation denotes dividing continuous streams into discrete segments for interpretation or processing.

Shareholder is a person or entity that owns shares in a corporation, granting them ownership rights and potential influence on corporate governance. The term combines share (a unit of stock) with holder (one who possesses). It is commonly used in business, financial reporting, and governance discussions, referring to individuals or institutions holding equity stakes rather than employees or customers. Definition-focused, it emphasizes ownership and stake in the company.

Solvency is the state of being financially secure enough to meet long-term obligations. It reflects a company’s or individual’s ability to cover debts as they come due, signaling financial health and trustworthiness. In accounting and finance, solvency contrasts with liquidity and profitability, emphasizing overall financial stability over short-term cash flow.

Spinout is a noun or verb referring to a vehicle or object physically losing traction and skidding, or more broadly to a situation that ends in a rapid, uncontrolled event. It can describe a dramatic loss of control in driving, or metaphorically, a financial or reputational collapse that unfolds quickly and unexpectedly.

Sprint is a short, rapid run, typically of a few tens to hundreds of meters, executed at maximum or near-maximum speed. It denotes a burst of high-intensity effort with minimal contact time with the ground and maximal drive from the legs. The term also figuratively means a brief, intense period of activity or effort.

Stakeholder refers to an individual, group, or organization with an interest or concern in a project, company, or issue, whose well‑being may be affected by its outcomes. The term emphasizes the stake or stakeholding in a venture, rather than formal authority, and is commonly used in business and policy contexts. It denotes accountability and influence across decision-making, risk, and governance.

Supplier is a two-syllable noun or verb referring to a person or organization that provides goods or services. In common usage, the noun stresses the first syllable (SUP-plier) and the verb form typically retains that stress pattern (to SUP-ply). It denotes the source for supplies, often within supply chains or procurement contexts.

Tactic refers to a planned action or method designed to achieve a specific goal, especially in competitive or strategic contexts. It denotes a deliberate, often flexible approach used within broader strategy, and can apply to games, business, or military settings. The term emphasizes practical steps rather than overarching doctrine.

Tactical describes actions, plans, or strategies designed for a specific goal or situation, emphasizing practical effectiveness and careful, deliberate maneuvering. It often pertains to military, security, or competitive contexts, but can apply to everyday problem-solving where precise, goal-oriented steps are prioritized. The term conveys strategic precision over broad, generalized approaches.

Tariffication is the process of converting something into a tariff or applying a tariff structure to goods or services. In economics and policy discourse, it denotes the act of pricing or structuring duties, often within trade regulation. The term is specialized and used mainly in discussions of tariffs, duties, and related regulatory frameworks.